Jake Navarro of National Grid on the Trends Shaping the Clean Energy Transition

Greenough Favicon
Christine Williamson
October 13, 2023
Jake Navarro of National Grid on the Trends Shaping the Clean Energy Transition

"As a country, we've put a lot of our eggs in the basket of electrification when it comes to clean energy. We're trying to change how we heat buildings and fuel vehicles to reduce carbon emissions. And so, because of that, electric utilities are this absolutely crucial ingredient in the clean energy landscape."

For our latest edition of Inside the Moments that Matter, we are joined by Jake Navarro, Director of Clean Transportation Products at National Grid, an electric and natural gas utility serving Massachusetts and New York. Jake began his career as an account supervisor at Greenough, where he fell in love with clean energy. He then moved to National Grid, first serving as a Senior Media Relations Representative, and then taking on new corporate strategy and management roles. With over 10 years of clean energy and communications experience, Jake has honed impressive storytelling and emerging cleantech expertise.

During our session, Jake took a deep dive into the evolving energy transition, sharing his take on the top trends and policies shaping the industry and the climate. Here's what he told us:

Q: An unprecedented amount of federal climate funding is pouring into cities across the United States, and the move to electrify heating, cooling, and transportation continues to intensify. But can we build enough transmission lines to reach renewable energy goals by 2030?

Yes, but the whole grid will need to be rebuilt AGAIN.  

Utilities serve as the backbone for delivering clean energy solutions to consumers, and while they can sometimes be bureaucratic and slow-moving, they are indispensable for ensuring reliability and accessibility in the clean energy sector. In the 1970s, the grid underwent a complete overhaul to accommodate air conditioning, which was becoming affordable and expected for the first time. The grid was completely transformed to accommodate the new increase in electricity demand. It was a massive investment and necessary to avoid rolling blackouts and maintain reliability. The same thing must happen again and on an accelerated timeline to achieve net zero.

Q: What is your biggest concern as we head out of the extreme heat of this past summer and into the winter months?

This summer was the hottest on record, and the grid withstood the test; after all, it's built for peak air conditioning. But what will happen when all heat is electric, and the highest demand comes on the coldest day of the year?

National Grid recently filed its electric sector modernization plan through 2050, and the scale of the investment needed to ensure heat reliability is astounding. However, the current timelines to build powerlines, the talent needed to do it, and the amount of permitting and approvals required to get projects off the ground are posing severe challenges, especially in the Northeast. To overcome these barriers, I predict a reliance on the technological breakthroughs that will happen between now and 10 years from now to fill the gaps. This emerging cleantech will be crucial to reaching a reliable fossil fuel-free vision.

Q: What is the most significant policy challenge to the clean energy transition?

In 2023, National Grid launched one of the country's most extensive EV transportation programs to help Massachusetts reach its ambitious goal of having 900,000 electric vehicles on the road by 2030. However, the program took 18 months to gain approval, showing just how long timelines can become under a traditional utility/regulator approach.

Updating the way utilities and state governments collaborate and streamlining processes is essential for rapid clean energy adoption. For example, there is a need to enable utilities to build necessary infrastructure ahead of customer demand, ensuring readiness for electrification. In Massachusetts, vehicle fleets must electrify by the 2030s. This includes medium- and heavy-duty vehicles like buses. That’s a good thing, because a big truck can emit 30 times more air pollution than a passenger vehicle, but a depot where many of those vehicles go to charge up might require a significant expansion of the local electric system to power it. Massive energy infrastructure projects can take seven to 10 years to build. We need to start building electric infrastructure ahead of customer demand to keep up with the expected pace, and the way we enable electric utilities to deliver those projects will need to shift to make that a reality.  

Q: What is the biggest lesson you learned at Greenough that you still use in your job today?

Understanding how to tell a story is essential for convincing an executive to let you hire three more people and equally crucial for convincing a customer that they should advance a project you're championing. The skillset I learned in PR has served me well throughout my career.

Thank you, Jake, for joining our team so we can have a deeper understanding of the energy transition and the critical role utilities play in achieving net zero! Stay tuned for our next session of Inside the Moments that Matter! And, if you are interested in speaking, please reach out: nfesta@greenoughagency.com.

Prev post
Next Post
Greenough Communications

What our clients say

Boston Micro Fabrication

Boston Micro Fabrication

Laura Galloway, Marketing Director

As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.

Acrolinx

Acrolinx

Mariana Just, Vice President, Marketing

We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.

IQE

IQE

Steven Curwood, Director of Corporate Marketing

At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.

Arbella Insurance

Arbella Insurance

John Donohue, CEO

Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.

Wolters Kluwer Health

Wolters Kluwer Health

André Rebelo, Global Marketing Communications & Public Relations

Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.

Anika

Anika

Aislyn Arone, Director of Marketing

Christine, Ben, Angela and the remainder of the Greenough team are amazing and continuously exceed expectations. They are a true and trusted partners of our organization and consistently go above and beyond. We are grateful to have the team at Greenough as one of our valued partners and look forward to working with them for years to come.

GlobalFoundries

GlobalFoundries

Laurie Kelly, Chief Communications Officer

Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.

Greenough - Integrated Marketing

Integrated Marketing

Content Development

Public Relations

Brand Strategy

Integrated Marketing

Content Development

Public Relations

Brand Strategy

Public Relations

Brand Strategy

Integrated Marketing

Content Development

Public Relations

Brand Strategy

Integrated Marketing

Content Development

Let's start a project together.

Greenough - Brand Strategy