Technology Stories

Now, more than ever, technology buyers are focused on application stories and business value. Twenty years ago, when we launched our agency, tech beat reporters and discrete trade publications were spoon-fed technical details for their ongoing coverage. Today, our team of brand journalists must dig deeper, looking for differentiation and clearer end-user benefit, whether that’s a chief information security officer dreading the next breach, a retailer seeking a cloud strategy or a financial services company building a mobile infrastructure.

Current areas of focus: 

• Tech trade media (cloud, security, AI, IoT, big data and analytics)
• Industry analyst relations
• Product reviews
• White papers
• Expert byline placement

Ask us about our experience