From Christine Williamson, Vice President at Greenough Brand Storytellers

States Scramble as Senior-care Costs Rise

As the rising cost of long-term care continues to strain family finances and Medicaid budgets, at least a dozen states are crafting policies to help millions of disabled seniors afford personal care assistance.

Eleven states, including New York, Illinois, Iowa and Minnesota, are working on far-reaching plans to meet long-term care needs. But nearly six years after the Obama administration had difficulty enacting long-term care legislation, it’s basically fallen off the radar of national policy makers.

For more information about efforts and challenges at the state level, check out the Boston Globe

Health Insurance Numbers Decline

The New York Times writes: “About 27.5 million people, or 8.5 percent of the population, lacked health insurance for all of 2018, up from 7.9 percent the year before, the Census Bureau reported Tuesday. It was the first increase since the Affordable Care Act passed in 2010, and experts said it was at least partly the result of the Trump administration’s efforts to undermine that law.”

It will be interesting to see how these numbers change in accordance with unemployment data and as new healthcare policies are enacted post-election.

Dive deeper into the data with The New York Times

Groupons for Healthcare

Groupon and other online entities are now offering deals for a variety of medical and dental services. And as NPR points out, “the use of Groupon and other pricing tools is symptomatic of a health care market where patients desperately want a deal — or at least tools that better nail down their costs before they get care.”

As the consumerization of healthcare continues, frustration over high prices and lack of transparency will only accelerating the movement. It will be interesting to see how other consumer brands and eCommerce companies further disrupt the industry.

Get the full story at

Nursing Homes Face Value-based Pay Switch

In October, assisted living facilities will see their Medicare reimbursements shift, and millions of dollars in payments are at stake. The change to a value-based payment system is a significant test for fee-for-service Medicare as it moves to payment models that reward cost efficiency and improved patient outcomes rather than just the amount of care provided.

Read more about what’s at stake in Bloomberg Law