From Rachel Robbins, Senior Vice President at Greenough Brand Storytellers
Artificial intelligence and robotics top trends that will transform healthcare in 2020
From the use of machine learning to process enormous amounts of medical data to robotics that span surgical use, transporting medical supplies and helping patients with rehab, technology will continue to transform healthcare in 2020. According to this Forbes article, wearable tech, 3D printing and extended reality (virtual, augmented and mixed) also show incredible promise for patients and medical professionals. In fact, a team of scientists at Rensselaer Polytechnic Institute in New York has developed a way to 3D print living skin, complete with blood vessels.
Competition heats up in robot-assisted surgery market
Robotic-assisted surgery using da Vinci robots – which enable surgeons to perform delicate and complex operations through a few small incisions – continue to skyrocket. This is evident through Intuitive Surgical’s latest sales numbers, bringing the total number of da Vinci systems in operation to more than 5,400 worldwide. Despite this domination, only about 2% of surgeries worldwide are performed using robotic surgery equipment. The competition is about to heat up, with medical device giant Medtronic planning to launch its Hugo system in 2020—a system they claim is more flexible and cost-effective than those presently on the market.
More Americans using wearable fitness trackers to monitor health than ever before
Millions of Americans are using technology to monitor their exercise, heart rate, calorie consumption, sleep quality and step count. According to ACSM’s survey of 2020 fitness trends, the use of wearable technology—now a $95 billion industry—topped the list for the third year in a row. Google is tapping into the success of the fitness tracker market, going head-to-head with Apple and Samsung, announcing last week it is buying Fitbit for $2.1 billion. The purchase will help Google tap into an enormous amount of health data, with more than 28 million users on the Fitbit platform.
New technology promises to change the future of cancer diagnosis and treatment
In conjunction with Lung Cancer Awareness Month, Auris Health unveiled a revolutionary robot that can detect lung cancer at an early stage. Data from the company’s first study on live human subjects show its Monarch robotic system can successfully target hard-to-reach lung nodules and obtain a tissue sample for biopsy. The robot is a promising advancement that has the potential to change the future of cancer diagnosis and treatment. Similarly, Thermo Fisher Scientific unveiled its Ion Torrent Genexus System this week—a next-generation sequencing (NGS) platform that can deliver results in a single day, which will enable patients to be matched to targeted therapies or clinical trials faster. The system simplifies genomic testing so it can be performed in any clinical setting – including community hospitals, where most cancer patients are treated today.