New Integrated Marketing Partner for UK and Europe

 

As we expand our life sciences and healthcare portfolio, we often require overseas brand journalism support, both on project and ongoing bases. We may need a specialized scientific writer or media specialist or require integrated marketing support in specific geographies outside the U.S. Having access to all these resources in a single strategic partner is a luxury.

Over time, we’ve learned that one strategic partner, kdm communications, aligns well with our approach to brand storytelling and clients-come-first ethic and culture. It simply made sense to take our collaboration to a next level, developing basic, but important systems to co-manage campaigns and ongoing engagements and streamline processes so that work done “across the pond” is timely, trackable and cost-effective.

Together, our agencies comprise a dynamic team of more than 50 people, including more than 15 scientists. Collectively, we bring deeper marketing and scientific expertise to life sciences and healthcare clients to ensure that cultural, language, regulatory, policy and other local challenges, including time zone differences, are addressed as we develop campaign strategies.

Among the best practice areas our agencies will share include scientific writing, video production, globally managed product launches and multilingual thought leadership campaigns. Joint engagements have included (or will include) the following:

  • Collaboration on video production so that key messages and storylines are consistent, but also reflect different cultural and language requirements and feature customers relevant to each region.
  • Refining content developed in one market (blogs, white papers, contributed articles, social posts) for reuse (or expanded use) in one or more markets.
  • Supporting global product or service launches that require in-country content development and local-language media outreach.

The potential for our partnership is endless and we’re pleased that clients are already taking advantage of it. If you’re interested in our approach to “cross-pond integration,” whether it’s for work in the UK or across Europe, please contact Scott Bauman at sbauman@greenough.biz to learn more.

Full Press Release >>

 

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