While social media has become an important tool for helping clients engage in meaningful conversations with those audiences and has had a dramatic impact on public relations, it hasn’t diminished the fundamental importance of earned media and the bona fides that come with analyst coverage, speaking slots and awards. Ongoing technology developments and changing consumer behaviors are forcing publishers to constantly innovate, offering opportunities for brands to reach and engage their key stakeholders in new ways that cut through the noise.
Now more than ever, companies need smarter PR counsel around these strategies. That’s why our media relations team, staffed with seasoned former broadcast and print journalists, specializes exclusively in media and media strategy. This focused approach enables us to maintain and sustain stronger connections to journalists at top business, trade and vertical publications, which translates to meaningful business results for our clients. And Greenough’s disciplined brand storytelling approach helps companies tell stories using business story archetypes that catch fire with the media.
This exceptional team provides the following public relations services:
- Media relations
- Industry analyst relations
- Speaking and awards programs
- Media training
- Placement of contributed content (case studies, bylines, guest blogs, Q&As) created by our team or your internal team
- Product launch programming
- IPO and financial communications support
- Crisis support
Let us help you tell your brand story more effectively.