We Measure What Matters
From awareness to action, fully aligned with clients’ goals and customized to meet clients’ needs
- Foundational; covers core measurement components
- Focused on awareness/engagement/reach
- The core components + integration with analytics and marketing automation
- Focused on conversion, MQLs, sales
- The core components + customized technology, measurement dashboard
- Fully customized to clients’ needs
For 20 years, Greenough has studied the business impact of public relations and marketing and what drives value for our clients. The takeaway: there is no one-size-fits-all approach that works for all clients. Just as we customize our PR and marketing programs to meet the needs of our clients, our measurement tools and metrics must be equally customized. Through Greenough’s G-Metrics, G-Metrics Plus and G-Metrics Custom measurement programs, clients can choose from a range of options including core measurement components such as impressions and share of voice to gauge awareness, engagement and reach or the use of advanced analytics such as Google Analytics and Adobe Analytics to track conversion, MQLs and sales. For a truly customized experience, Greenough also offers tailored technology and measurement dashboards through tools such as Talkwalker, Cision and Meltwater. From basic components to sophisticated technology, Greenough has all aspects of measurement covered. The result: the ability to benchmark results against clients’ goals to reveal true value and ROI of our clients’ PR and marketing programs.
If you'd like to have Boston's best brand storytellers help you tell your organization's story in a compelling way that drives business results, please contact us.
One Brook St.
Watertown, MA 02472