Greenough lays the groundwork for tech startup HaulHub
Greenough recently kicked off an engagement with HaulHub, a Boston-based technology firm, that is disrupting the heavy construction and material hauling industry through advanced logistics applications. The company’s suite of enterprise-level products, including the HaulHub Field app, enables material producers and contractors to digitize their hauling. They can dispatch jobs, digitize back-office processes, and track vital operations data.
Prior to Greenough’s engagement, HaulHub had been in “stealth mode,” focused on developing its product. This meant that the company had no existing media footprint. We had to start building a media presence from the ground up–a daunting yet exciting challenge.
Greenough worked closely with HaulHub’s director of marketing to develop a plan that maximized coverage opportunities, including announcing a new product feature at the trade fair, World of Asphalt.
As a result, Greenough garnered HaulHub’s first-ever coverage across industry trade magazines including Industry Insider Mining, Aggregates and Construction, For Construction Pros, Pit & Quarry and Rock Products. Coverage is slated to appear in Asphalt Pro and on WBZ’s Tomorrow’s Technology Today. In addition, we scored a major win with an appearance in Scott Kirsner’s ‘Innovation Economy’ column in the Boston Globe.
Greenough has laid a solid groundwork for HaulHub as it emerges from “stealth mode” to make a profound impact on the material hauling industry. We’re excited to be a part of this groundbreaking company’s growth.
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