Life as a Co-Op at Greenough Brand Storytellers

Life as a Co-Op at Greenough Brand Storytellers

By: Christie Macomber, Northeastern

My time as a co-op at Greenough Brand Storytellers is something that I will always value, both for the working experience I gained and for the people I met. Even under unconventional circumstances, as COVID-19 forced the office into remote work, the connection I felt to the team never wavered. 

Greenough serves a wide range of clients, primarily in the healthcare and technology sectors. While these industries were initially foreign to me, the immersive nature of the job meant I quickly became familiar with new terminologies and learned a lot about them through the perspectives of our clients. 

At Greenough, there is no typical day — priorities and tasks are constantly changing as the needs of clients and reporters evolve. I can attest that this makes for a great learning environment. During my time at Greenough I was fortunate to get a feel for a little bit of everything. My responsibilities included many routine tasks like scanning the news, compiling media coverage reports and taking notes on client calls, as well as supporting larger projects and agency business development. As a political science student at Northeastern University, I sought a position with a strong writing component. Greenough delivered, as I soon took on media pitching, crafting social media content and producing blog posts for clients. I was excited by the opportunity to work directly with media contacts and was successful in building several working relationships over time.   

My role as co-op at Greenough was also hands-on and fast-paced. Unlike previous co-op experiences, I was never treated like a traditional “intern,” and I was never made to feel like I wasn’t capable of producing the work of a full-time employee. This was instrumental in my growth, both professionally and personally. While the environment initially pushed me out of my comfort zone, it taught me a lot about effective time management, prioritizing deadlines, and multitasking that I’ll leverage in future roles.

I valued how hugely inspirational my coworkers were. Everyone who works at Greenough is very dedicated and hard-working, which speaks to the investment of the agency in both its people and in meeting the needs of its clients. My coworkers were extremely helpful, patient and compassionate. They encouraged questions and were always willing to sit down and talk through a challenge, while also encouraging me to problem-solve independently. 

There is a great sense of camaraderie at Greenough because everyone is aligned in achieving the common goal of delighting clients. This sense of unity also translates into the social elements of the office — with a relatively small staff, the team is very close knit. Weekly activities like Friday happy hour with fun themes or games encouraged socializing, as well as a well-deserved break from what was sometimes a hectic week. These activities also fostered a caring working environment, making me feel like I could reach out to any one of my coworkers if I had a problem and they would be willing to help me. This connection extended into remote work as well, making me feel incredibly supported, even from home, and demonstrated just how much Greenough values the co-op position.

With graduation around the corner, this co-op experience was invaluable in helping me acclimate to a professional working environment and hone new skills in communication and strategic thinking that will serve me well in the future. I’m incredibly grateful for my time at Greenough, and I would recommend this co-op to anyone looking to have an immersive and rewarding PR agency experience.

 

Healthcare IT stories you may have missed – 06/11/20

Healthcare IT stories you may have missed – 06/11/20

The economic and societal impact of the global pandemic cannot be understated. New initiatives, regulatory updates, and national survey data spotlight both the challenges and opportunities on our nation’s path to recovery.

For individuals who have been out of work due to the coronavirus outbreak, contact tracing is emerging as a potential job opportunity. It has been widely accepted that contact tracing will be essential to the country’s reopening efforts, but proper training will be a critical success factor. CNBC recently reported that to help enlist tracers across the country, Johns Hopkins has created a free six-hour online course for contact tracing. So far, more than 250,000 people have enrolled, and 70,000 people have passed.

To help address clear disparities in the pandemic’s impact, federal officials announced that labs will be required to report demographic information for people tested for COVID19 such as race, ethnicity, age and gender along with their test results starting Aug. 1. The Washington Post reported that, “In announcing the rules, Brett Giroir, an assistant secretary of the Department of Health and Human Services who is in charge of the government’s coronavirus testing response, acknowledged what Democrats, public health experts and civil rights leaders have complained about for months.”

Additionally, a new poll from Kaiser Family Foundation shows that nearly half of Americans delayed medical care due to COVID-19. The data does not surprise many in the medical field, and they recognize it is likely to cause big problems down the road. Of those who went without seeing a doctor, 11% experienced a worsened medical condition. Moreover, nearly 40% said stress related to the pandemic has negatively impacted their mental health.

Learnings from the pandemic, however, may have important lasting power. In a recent opinion piece, Diana Nole (former CEO of Wolters Kluwer Health) says that the disruption we are seeing today from COVID-19 is forcing a recalibration of what is truly important, including trust in healthcare and in our nation’s care providers. You can read it now in MedCity News.

Week of May 18, 2020

Healthcare/Life Sciences

How Our Clients Are Helping

How Our Clients Are Helping

Every organization is navigating the choppy waters of the COVID-19 pandemic, and our clients are working hard to help answer seemingly endless questions and offer needed services and advice. Here are three stories that highlight how clients are responding:

East Boston Neighborhood Health Center is at the center of the COVID-19 crisis, serving vulnerable patients living in or nearby the hard-hit city of Chelsea, Mass. CEO Manny Lopes is serving an important role as an advocate for this community, sharing his thoughts on racial and socio-economic inequities during recent interviews on MSNBC, the Boston Globe and Boston Herald.
 

SmartPharm Therapeutics has an unique approach to COVID-19 treatment, using monoclonal antibodies to neutralize the virus and protect people from infection. Unlike traditional approaches, it does not rely on the body’s immune system to mount a defense. Because of COVID-19, SmartPharm is now in the spotlight faster than intended, and together with Greenough it has opportunistically put a stake in the ground, reaching potential partners and investors through stories in BioWorld, Regulatory Focus, Forbes, EndPoints and the Milken Institute.

The pandemic struck as allergy season was getting underway, and many overlapping symptoms created panic among allergy sufferers who feared sneezes and coughs could be a COVID-19 infection. To address this confusion, which tax a suddenly overwhelmed health system, Thermo Fisher Scientific made its U.S. medical director for immunodiagnostics, Dr. Lakiea Wright, available for media. As a respected physician, who also practices at Brigham and Women’s Hospital in Boston, her guidance across national media, including CNN and Men’s Health as well as local broadcast news on WCVB, has reassured many seasonal allergy sufferers in recent weeks.

 

We’re proud to support these great clients as they make a difference in the COVID-19 response.

 

Week of May 5, 2020

Healthcare / Life Sciences

Technology

 

 

 

Week of April 27, 2020

Professional Services

Healthcare / Life Sciences