Black America Since MLK: And Still I Rise

Henry Louis Gates, Jr. embarks on a deeply personal journey through the last fifty years of African American history in this PBS four-hour series.

Challenge

Media outlets were focused on the outcome of the presidential election and the unexpected Trump win.

Strategy

Greenough focused on niche and top-tier media, monitoring these publications for news and trends and conducting proactive outreach for reviews and commentary.

Greenough handled logistics for several premiere events, including the Television Critics Association’s Summer 2016 Press Tour event in California and The Times Center event in New York City.

Results