Ben Godley Named President of Greenough

Ben Godley Named President of Greenough

BOSTON – July 16, 2020 – Greenough Communications, a leading independent marketing and PR firm, today announced that Ben Godley has joined the company as President.  Godley brings more than 30 years of executive management and marketing experience to the newly created role to help support Greenough’s growing portfolio of national clients in the healthcare, life sciences, technology, professional services, consumer and non-profit sectors.

Godley was previously the CEO and co-founder of CDP, a WGBH-owned public benefit corporation providing marketing, technology, data analytics and fundraising services to 230 public media stations and managing $110M in annual donations. For ten years prior, Godley was the COO of WGBH, the country’s largest public television content producer.

“I’ve known Ben well as a client and former colleague and I am thrilled to bring his experience and skills in business strategy, brand-building, service innovation and problem solving to our roster of leading clients,” said Phil Greenough, founder and CEO of Greenough Communications.  “Ben will help us grow the agency and deepen our value to the clients who entrust us as storytellers and stewards of their brands.”

“I’m delighted to work again with Phil and his incredibly talented team in helping a diverse set of powerhouse clients achieve ambitious outcomes,” said Godley.  “Returning to my roots in public relations, corporate strategy and marketing counsel has been a goal for some time and joining Greenough was the ideal environment.”

During his 10 years as COO of WGBH, Godley was responsible for corporate strategy and day-to-day operational management of the $240M, 900 employee educational non-profit.  Under his leadership, WGBH increased its operating revenue and endowment to record levels and created new initiatives and businesses to strengthen the company and overall public media system.  As COO, Godley oversaw WGBH’s regional television, radio and digital services and led the investment and significant expansion of their local newsroom and broadcast journalism services.

He joined WGBH in 2008 as Executive Vice President, was named COO in 2010 and was additionally named President of Business Services in 2017. Godley led the organization’s participation in the 2017 FCC spectrum auction and negotiated a local channel sharing partnership with a national broadcast network.  These activities resulted in nearly $300M in new capital to the WGBH endowment.  He oversaw the acquisition of radio station WCRB, initiated partnerships such as a model outsourcing alliance with New Hampshire PBS, a corporate affiliation with PRI and PRX, and the acquisition of GlobalPost.  Godley also extended WGBH’s community presence by negotiating a first-ever broadcast facility inside the Boston Public Library.

Prior to joining WGBH, Godley served as Senior Advisor and Deputy National Finance Director with Mitt Romney’s 2008 presidential campaign and on the senior staff of the governor as the Director of Governmental Affairs for the Commonwealth.  He was co-founder and CEO of the award-winning agency CGN Marketing & Creative Services (Cohn Godley Norwood), later sold to Epsilon.

Godley has served in a variety of capacities on several boards including the Massachusetts Children’s Trust, Big Brothers Big Sisters, Boston Medical Center, roundCorner and RadioPublic.  He currently serves on the board of Rand Capital Corporation (Nasdaq: RAND).

Week of June 28, 2020

Healthcare/Life Sciences

Week of June 22, 2020

Healthcare/Life Sciences 

 

Technology

Life as a Co-Op at Greenough Brand Storytellers

Life as a Co-Op at Greenough Brand Storytellers

By: Christie Macomber, Northeastern

My time as a co-op at Greenough Brand Storytellers is something that I will always value, both for the working experience I gained and for the people I met. Even under unconventional circumstances, as COVID-19 forced the office into remote work, the connection I felt to the team never wavered. 

Greenough serves a wide range of clients, primarily in the healthcare and technology sectors. While these industries were initially foreign to me, the immersive nature of the job meant I quickly became familiar with new terminologies and learned a lot about them through the perspectives of our clients. 

At Greenough, there is no typical day — priorities and tasks are constantly changing as the needs of clients and reporters evolve. I can attest that this makes for a great learning environment. During my time at Greenough I was fortunate to get a feel for a little bit of everything. My responsibilities included many routine tasks like scanning the news, compiling media coverage reports and taking notes on client calls, as well as supporting larger projects and agency business development. As a political science student at Northeastern University, I sought a position with a strong writing component. Greenough delivered, as I soon took on media pitching, crafting social media content and producing blog posts for clients. I was excited by the opportunity to work directly with media contacts and was successful in building several working relationships over time.   

My role as co-op at Greenough was also hands-on and fast-paced. Unlike previous co-op experiences, I was never treated like a traditional “intern,” and I was never made to feel like I wasn’t capable of producing the work of a full-time employee. This was instrumental in my growth, both professionally and personally. While the environment initially pushed me out of my comfort zone, it taught me a lot about effective time management, prioritizing deadlines, and multitasking that I’ll leverage in future roles.

I valued how hugely inspirational my coworkers were. Everyone who works at Greenough is very dedicated and hard-working, which speaks to the investment of the agency in both its people and in meeting the needs of its clients. My coworkers were extremely helpful, patient and compassionate. They encouraged questions and were always willing to sit down and talk through a challenge, while also encouraging me to problem-solve independently. 

There is a great sense of camaraderie at Greenough because everyone is aligned in achieving the common goal of delighting clients. This sense of unity also translates into the social elements of the office — with a relatively small staff, the team is very close knit. Weekly activities like Friday happy hour with fun themes or games encouraged socializing, as well as a well-deserved break from what was sometimes a hectic week. These activities also fostered a caring working environment, making me feel like I could reach out to any one of my coworkers if I had a problem and they would be willing to help me. This connection extended into remote work as well, making me feel incredibly supported, even from home, and demonstrated just how much Greenough values the co-op position.

With graduation around the corner, this co-op experience was invaluable in helping me acclimate to a professional working environment and hone new skills in communication and strategic thinking that will serve me well in the future. I’m incredibly grateful for my time at Greenough, and I would recommend this co-op to anyone looking to have an immersive and rewarding PR agency experience.