Week of November 4, 2019

Healthcare/Life Sciences








Press Release: Agencies Align Life Science/Healthcare Expertise to Offer Integrated Marketing Services on Both Sides of the Pond

Press Release: Agencies Align Life Science/Healthcare Expertise to Offer Integrated Marketing Services on Both Sides of the Pond

Greenough Brand Storytellers and kdm communications share best practices and systems to jointly serve clients expanding into U.S. or from U.S. into Europe

November 6, 2019 – Greenough Brand Storytellers and kdm communications, two well-established independent PR agencies with strong life sciences and healthcare operations in their respective regions, will now combine forces to better serve clients expanding their marketing activities across global markets.

Together, Greenough and kdm form a dynamic team of more than 50 people (including 15 scientists) who bring unique insights to stories for life sciences and healthcare audiences across major business markets globally. This ensures that cultural, language, regulatory, policy and other local challenges, including time zone differences, will never stand in the way of successful campaign strategy and execution.

The agencies will share best practices and systems in response to increasing client demand for scientific writing, video production, globally managed product launches and multilingual thought leadership campaigns.

“Many of our respective clients are global companies with opportunities all over the world, and we value a partner across the pond in the U.S. who not only understands the landscape there, but also can help us shape creative global campaigns,” said Annabel Sedgwick, managing director, kdm communications. “We have found that partner in Greenough and look forward to working together to deliver integrated campaigns for key markets worldwide.”

“Many of our clients have already benefitted from having kdm’s complementary scientific and marketing expertise readily available, and we can bring this value to others, including clients we approach jointly,” said Scott Bauman, EVP, GM, Greenough Brand Storytellers. “Beyond the obvious time savings for translation and other functions, our teams benefit from pushing each other creatively, something we’ll be doing more of in the coming year as part of our strategy to enable more globally integrated campaigns.” 

About kdm communications

kdm communications Ltd is an award-winning specialist scientific marketing agency offering creative design and compelling content that deliver world-class outcomes for our clients. With twelve scientists in house and decades of marketing experience, kdm offers its clients a unique blend of PhD-level scientific understanding with strategic and tactical marketing expertise. Located in Cambridge, UK, we consider ourselves to be Europe’s go-to scientific marketing agency based on our in-house linguistics skills, global reach and technical understanding. And we eat a lot of cake.

To find out more visit www.kdm-communications.com or contact anna@kdm-communications.com

About Greenough Brand Storytellers

Greenough Brand Storytellers builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and integrated marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit http://www.greenough.biz or read our blog at http://www.greenough.biz/blog.

Week of October 28, 2019

Healthcare/Life sciences


Professional Services

Week of October 21, 2019

Healthcare/Life Sciences





    Recent Healthcare IT news bites you may have missed

    Recent Healthcare IT news bites you may have missed

    Patients embrace digital health technology

    A recent survey by health IT software company ResMed found that 8 in 10 Americans agree that technology has made seeking medical treatment easier.

    The survey also found that remote digital technology has enhanced people’s connection with their physicians, rather than distanced them from one another. This is good news as consumer use of the technology is widespread: 56% of those surveyed currently monitor their health with at least one digital data collection tool.

    Read more about the survey findings on the ResMed website.



    Karen DeSalvo appointed as Google’s first chief health officer

    Google and parent company Alphabet are investing broadly in the health industry. The recent appointment of Karen DeSalvo, a former health official in the Obama administration, as its first chief health officer signals just how aggressive they are going after the market. The news comes just a few weeks after the company tapped former FDA Commissioner Robert M. Califf to lead the company’s health and strategy policy.

    Califf and DeSalvo will both start later this year.

    Read the full CNBC story


    UT Austin announces healthcare cybersecurity leadership program

    Aiming to address a cybersecurity workforce shortage issue in healthcare, UT Austin announced a Leadership in Health Care Privacy and Security Risk Management certificate program, which university officials say is a first-in-the-nation professional program.

    The program is designed to develop leaders who can manage risk in American healthcare systems, protecting them from fast-evolving cybersecurity threats. Data shows that there are currently 350,000 unfilled cybersecurity job openings in the United States. Some estimates note that the cybersecurity workforce gap will hit 1.8 million globally by 2022.

    Get all the info in Healthcare Innovation


    Patients value a quality digital experience

    New data from New York-based patient billing company Cedar shows that about 41% of patients would consider switching healthcare providers for a better digital experience.

    The company’s survey of healthcare consumers found that nearly half were frustrated over the lack of digital adoption by their providers. It also found that many patients are looking to complete routine administrative processes such as paying a bill online.

    The takeaway: As healthcare becomes increasingly digital, providers that fall behind in offering their patients convenient online options – such as clarity on bills and flexible payment options, could suffer.

    Get the full story at Healthcare Dive