Building Affinity Through a Local and Hyper-local Media Strategy
Arbella operates in a crowded marketplace for insurance. However it has a distinct advantage: it’s literally “Here. For Good.” For nearly a decade, we’ve had the good fortune to serve as a chief storyteller for Arbella, using complementary earned and paid media to share its extraordinary commitment to philanthropy, its advocacy around distracted driving and, of course, its insurance expertise. Through thousands of individual media hits across broadcast, print and online media, we support a talented marketing organization that successfully converts brand affinity into increasing sales and enviable customer retention.
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