Do we now live in an age of ‘alternate’ facts? According to Trump presidential advisor Kellyanne Conway, we do. So what has changed? For one, the Mountain of Mendacity in the Oval Office leads the charge with a constant stream of specious claims. Not long ago, political and business leaders who wanted to confuse or derail a scientific agenda relied on once prominent leaders in science to muddle the message. A good example is the tobacco industry, which labored to deny tobacco’s adverse effects, delay legislation and then develop a coterie of its own alternate facts voiced by scientists paid to influence opinion..