A strong news pipeline is a critical component of any public relations campaign. Major company announcements like executive changes or new products, services or customers can be great inflection points for generating earned media coverage – but the interviews and articles shouldn’t stop once the press release crosses the wire. Rather, businesses should view these announcements as launching pads for sustained thought-leadership campaigns that keep the media momentum going.

Our media relations teams utilize a 3-step process to secure continuous media coverage that lasts past the initial news announcement date.