Storytelling for technology clients is a different artform than it was 10 years ago. The days of live press conferences and media tours through major cities to tout new products are long gone – now we’re tasked with positioning our clients’ experts as thought leaders, not as much around the bits and bytes of the technology, but more so around the application of that technology. Today, a tech PR expert isn’t simply one who can demystify complex technology; instead, we must offer context and industry-specific nuance.