As fall gets into full swing here in New England, our Greenough team has been focusing on two of the things we’re most passionate about. One is the Pats (we’re still celebrating Sunday’s win over the Jets). The other is brand journalism, a best practice that should be on everyone’s radar for 2018 campaigns. In this issue, we examine the growing importance of brand journalism programs; share effective content marketing strategies; celebrate a staff promotion, four new clients, a longtime client’s leadership award and a new capital campaign for an important community organization; and announce a new open position.