At any age, a working man or woman wants to save money, which is why so many of us grind out 9-5 jobs, right? Unfortunately, many workers cannot effectively manage or save their money, which explains why Suze Orman rose to prominence, providing simple financial advice to millions.
The simplicity of Suze’s advice makes her successful, since her guidance is expressed in layman’s terms. Suze’s financial directives are clear, and the “to-do’s” are obvious, which allows individuals to make decisive choices about their own personal finances. What’s more, Suze built a powerful brand on something basic: financial advice. It’s the type of advice every American needs. Why isn’t every financial adviser like Suze? Why not invest in strategic, brand-building PR?
It’s unfortunate that so many financial advisers sit on the sidelines, while their competitors lure customers who might otherwise be their customers – if only these “sidelined advisers” chose to connect with the right reporters. So many reporters are dedicated to reporting on personal finance. In fact, they’re so hungry for ideas and sources, editors at the Wall Street Journal Wealth Manager blog can’t find enough qualified advisers to write a 500-700 word blog for their site.
It begs the question: if you are a financial adviser or banker, why sit on the sidelines of financial planning, while others are so easily building their brand with advice that everyone needs. Suze Orman did it. What’s holding you back?
Aaron Kellogg is an Account Supervisor at Greenough. Follow him on Twitter: @KelloggAaron