Today, as we enter our “teens” as a company, we formally announced a new organization structure and the leaders to guide the agency. The changes – detailed on our recently relaunched web site – are really an evolution, another milestone on a journey started in 1999.
To be sure, Brand Storytelling, our unique approach to helping clients break through the clutter to engage key constituents, remains the core of our marketing services. Yet as the marketing landscape changes, we continue to evolve how Brand Storytelling manifests in client programs. And that is where our new team structure makes all the difference.

Today we bring a laser focus to research, planning, strategy, messaging, social media, media relations, content development, social CRM and measurement. The focus comes from leaders who are experts in their domains: media, content, social marketing and client service. We’re not asking our team members to be all things to everyone. An inch deep and mile wide won’t get it done, so we flipped that one on its head. Our media is singularly focused on media. 24/7. Ditto for content. Social media. Research. Social CRM. And so on.

At the same time, as the only agency to formally and systematically measure client satisfaction from the day it opened its doors, Greenough continues to put the most emphasis on client service, planning and results. Our measurement system is second to none. And our goal to keep our clients for a lifetime is further strengthened by the leadership and experience of the Client Services team and their counterparts and partners on the Creative Services team.

The combination of focus, skills, experience and leadership is unprecedented for us—and may be in the marketing services business as well. Our structure demands accountability from one another so we can deliver on our commitments. Maybe not much has changed after all. For more detail on our reorganization, click here.

Phil Greenough is president of Greenough. He can be reached via email at or follow him on twitter @philgreenough.