Kindle-for-Tablets_SH_March23 Amid the crazed contests of college hoops this month, there exists another form of cut-throat competition: the March matchups between touchscreen tablets.

 Last week, Apple’s iPad2 sold one million units in two days. The Motorola Xoom continues to sell, working off of its big win, “Best in Show” at the 2011 CES in Las Vegas. Runners up included the Blackberry Playbook, Toshiba’s 10-inch Android Tablet, and the Samsung Sliding PC. And don’t forget about the HTC Flyer and HP Touchpad.

While the aforementioned products have been vying for the number one spot in the Tablet rankings, there is one more competitor that should no longer go unnoticed: The Amazon Kindle.

With Amazon’s launch of its Android App Store on March 22, the Kindle may be coming out of the weeds and making a name for itself among the other bigwigs.

Dan Frommer of BusinessInsider predicts that Amazon will achieve success, even up against Apple.

In his article: Here's How Amazon Could Quietly Become A Huge Tablet Player, he outlines some of the major advancements that Amazon is making. Some of his most significant positions include:  

  • Amazon’s application store will surpass Google’s built-in Android market because of Amazon’s unparalleled e-commerce strategy. Amazon’s music store can definitely eclipse all of its competitors, and its video and television streaming capabilities (including the depth of its library!) will be the only significant rival to iTunes.
  • A significant benefit to Amazon’s sales strategy will be its internal distribution vehicle. Consumers already purchase tablets from, and the site will continue to be able to sell Kindles for cheap, by-passing the middle-man.
  • The hardware of Amazon’s Kindle is impressive. While not an iPad, it is the best of the marketable e-readers. In the ever-changing tablet industry, Amazon has the ability to make the most informed decisions with the help of its developed Webs Services.

Frommer asks: Where will Amazon fit into the market? He guesses that it won’t at the high end — it would be almost impossible to beat Apple in hardware or software quality, so Amazon probably won't try.

But for mid-market competitors, “iPad alternatives” we can call them, like Samsung and Toshiba – I’d wager a bet that Amazon’s Kindle can give them a run for their money.

I am always rooting for the underdog: what do you think?

Share your thoughts with us @GreenoughPr and with me @Sarah_Hu.

Contributed by Sarah Hurley.