Today we're thrilled to officially announce veteran PR pro Jennifer Hrycyszyn as the newest member of the Greenough team. She comes to the agency as a vice president and will lead several accounts in her area of expertise: technology.
Jennifer comes to the agency with a wealth of experience from managing public relations for international clients to strategic marketing to her early career in Washington D.C. She was formerly a vice president in the Dallas office of the international public relations firm GolinHarris where she managed the company’s flagship client, semiconductor manufacturer Texas Instruments. She led a ground-breaking media and analyst relations strategy which included a viral video campaign to help flex Texas Instruments’ strength in the IP communications market. Her leadership and expertise resulted in customers, media and market analysts defining the client’s products and software as the de facto choice in the voice technology industry.
After GolinHarris, Jennifer took on the role of marketing and communications vice president for TeenLife Media, a new media company that connects teens with student programs. She began her communications career at a public relations agency in Silicon Valley, where she worked alongside semiconductor equipment manufacturers. Jennifer was also the marketing lead at SoftCoin, a brand relationship management company in San Francisco, where she developed a world-wide corporate communication program to help to position the company as the interactive promotions market leader. Before entering the public relations field, Jennifer was a lobbyist in Washington, D.C. for the American Heart Association. Jennifer received her BA from Hartwick College in New York and her MBA from George Washington University.