What a way to head into the weekend. In the new issue of PRWeek out today, Tayna Lewis profiles Greenough's recent work with free online game company QUICKHIT. The team developed a strategic campaign to announce QUICKHIT's licensing agreement with NFL, settling on a venue with the right audience: The Electronic Entertainment Expo (E3) show last month.

Combining an advanced outreach strategy with a David vs. Goliath storyline, the team grabbed the attention of gaming, business and consumer media which yielded an impressive 27 briefings and 14 meetings at the E3 show. Twitter and Facebook teasers helped build pre-announcement buzz and a multimedia miscrosite brought the news to life.

Beyond media results (150 published articles), QUICKHIT took a number of inquiries about creating new tailored games and enjoyed an advertising boost. Online traffic increased ten-fold as well. In their words: “This was…the most monumental campaign in our [history].”

You'll need a PRWeek log-in, but can view the entire story here.