The Boston Globe recently announced its new plan to increase revenue. The publication has been struggling since the New York Times Co. threatened to close it down (see our post on the topic), and it’s in need of cash — fast. After a long, cost-cutting process that resulted in a reduction of the salaries and benefits of Globe employees, the publication will strike again and will soon charge Bostonians to read the news on its Web site, Boston.com.
The Globe is not the only publication trying to make it through tough times. The New York Times recently reported on how the Seattle Times resorted to cutting jobs and increasing the paper’s price as a means to stay afloat as the city’s only surviving daily paper. Robert Murdoch’s News Corp Web sites including the New York Post, The Times of London, The Sun and The Wall Street Journal will also be taking the “cash for content” approach.
Boston.com content runs the gamut from a house fire in Quincy to President Obama’s view on the healthcare debate. Personally, it’s my one-stop-shop for local, national and global news. I’m a fan of other news sources that are popping up around town like Xconomy.com, a hub of business and technology information, but each have a specific focus. I’d rather pay the price and have the news I need in one place. What would you do?
There is no information as to how much a subscription will cost, but how much are you willing to pay for Boston.com content? Or, are you willing to pay at all? Given today’s economy, do you think people will turn to the Herald as the go-to for Boston news? Will we remain a two-paper town?
– Contributed by Jena Coletti. Follow her @jmcoletti